dealer pricing tool
Designing for confidence
For this project, I led the product and UX design of a b2b tool that redefined how automotive dealers price vehicles. I turned a fragmented, manual process into a fast, data-driven experience by building smart recommendations, real-time performance feedback, and clear, actionable UI that gives users confidence with every decision.
AI+ux workflow
Me x 5
Actively, using AI to streamline my UX process, from refining designs and testing plans to creating visuals and analyzing user feedback. By combining smart prompts with thoughtful editing, I turn AI tools into creative partners that help me work faster, smarter, and more creatively.
AI creative prompting
A prompt is a set of instructions given to a machine-learning algorithm that is used to generate a specific output. I provided an AI with a prompt and the AI generated a piece of art based on that prompt.
commercial truck marketplace ux
The goal was to modernize our UI and improve the user experience. This meant redesigning the entire user interface and user flow of a legacy application.
digital retailing ux
Online shoppers are becoming more comfortable purchasing large ticket items completely online. We built a platform that serves the recreational vehicles market.
creating a flexible design process
The process we came up with was based on our existing resources and business needs. It was inspired by the Design Thinking model proposed by the Hasso-Plattner Institute of Design at Stanford (d.school).
developing a design system
Creating a design system allowed us to empower our designers, developers, and product owners to produce better experiences for our users. We were able to work faster, cleaner and more consistently across multiple channels and products.
iconography
From scratch, icon library used to visually represent the dozens of commercial vehicle types and categories. This set eventually included 100’s of icons in several variations.
lionshead brand
Brand exploration for a local barbershop.
