auto dealer pricing tool
I led the design of a pricing tool that helps auto dealers adjust vehicle prices faster using real market demand signals and explainable recommendations.
commercial truck marketplace ux
I helped redesign the Commercial Truck Trader marketplace to make it easier for buyers to evaluate complex truck listings and make high-value purchasing decisions.
digital retailing ux
Online shoppers are becoming more comfortable purchasing large ticket items completely online. We built a platform that serves the recreational vehicles market.
AI+ux workflow
AI has become part of how I design and collaborate. I use it to pressure-test ideas, surface edge cases, structure messy research, and think through UI logic before committing to direction. It also helps me clarify design intent with engineers, sometimes prototyping lightweight concepts so we can react to something real. Using AI, I move faster and think wider.
AI creative prompting
This shows how I use carefully written prompts to generate visual concepts, artwork, and experimental UI directions. The focus is on how clear thinking leads to better results, and how prompting becomes a skill in itself. It’s less about the novelty of AI images and more about learning how to guide generative systems with purpose and taste.
creating a flexible design process
The process we came up with was based on our existing resources and business needs. It was inspired by the Design Thinking model proposed by the Hasso-Plattner Institute of Design at Stanford (d.school).
developing a design system
Creating a design system allowed us to empower our designers, developers, and product owners to produce better experiences for our users. We were able to work faster, cleaner and more consistently across multiple channels and products.
iconography
From scratch, icon library used to visually represent the dozens of commercial vehicle types and categories. This set eventually included 100’s of icons in several variations.
lionshead brand
Brand exploration for a local barbershop.
